Improving your website visibility using Google Adwords
Having a great website is only effective if people can find it. If your website doesn't appear on the first page of Google then you have poor Search Engine Optimisation (SEO), and you may need to consider using Google Adwords. With Adwords you define which search terms you wish to advertise and your ad will appear at the top of Google searches. Adwords can be very expensive so it is important to choose your search terms (keywords) carefully. Broad terms such as 'London Hotel' will give you lots of clicks and so can be very expensive. Regularly review your search terms and adjust where necessary to get good numbers of reservations without spending a fortune.
9 Jan 2025 - Cait Buttery -
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